Low Cost Ideas for Online Business Marketing

Alt Tags: online business marketing, business marketing ideas, digital marketing

Do you think small businesses don’t need marketing? Or do you think your product will sell itself? Do you believe online business marketing is a waste of time?

Regardless of the size of the business, you can’t ignore the importance of marketing. After all, how would people buy from you if they don’t know your business exists?

With limited financial resources, it can be a challenge to attract customers. But with our low-cost business marketing ideas, you can build your brand. 82% of marketers invest in digital content marketing. So, you should also actively make use of digital platforms.

Local Presence Gives Results

Do you have a business website? That’s great! But make sure you also create a listing on Google My Business. It builds credibility and improves SEO. Also, potential customers may check reviews published here before buying from you.

Your community is your biggest supporter. So, set up local SEO to inform them your business is present nearby to meet their needs. When internet users look for similar services online, your business listing will show right up.

Engage Customers on Social Media

Why should I promote my business on social media?

Do you know 69% of Americans use Facebook? The number is even higher for other platforms such as Twitter, Instagram, etc. Thus, you can reach out to this huge audience through social media.

First, create a content strategy and a plan. For this, consider the following factors:

• Who is your target audience?

• What are their interests?

• What type of content they find interesting?

• Which social platforms do they use?

• At what time slots are they online?

Now come up with relevant and quality content. And post this content when your audience is online to increase visibility. Also, engage them by answering their questions and initiating interesting discussions.

Collaborate with Other Businesses

You have no idea how collaboration can do wonders. So, network with other entrepreneurs in the community and build good relationships. You can also build your business by collaborating on projects.

When someone wants to hire a professional for services they offer, then refer them. And they will help you expand your customer base by returning the favor. That’s the power of community!

Don’t Ignore Email Marketing

You may have created a list of contacts or leads. What now?

Make the most of this information through email marketing. Send latest information about your business and industry to subscribers. They are likely to visit your website or store when they find products that can solve their problems.

From MailChimp to Hubspot, Omnisend, and EmailOctopus, you can find many free or low-cost tools. They can take the marketing burden off your shoulders. What more do we, the small business owners, want?

Livestream Business Activities

Do you have a smartphone with a camera and mic? Do you know how to use YouTube? BAM! You are ready to create audio/video content!

Create videos about your products or services. Livestream business activities and networking events. Build a community online who is interested in your content. You will notice brand awareness and sales go up.

Do you have more marketing ideas for small business owners? Feel free to share in the comments section. We are all ears! We are 918 Lady Business Blogger. 918LadyBusinessBlogger@gmail.com